Integrating R&D and Marketing in New Product Development

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FAIN, Nuša ;KLINE, Mihael ;DUHOVNIK, Jožef .
Integrating R&D and Marketing in New Product Development. 
Strojniški vestnik - Journal of Mechanical Engineering, [S.l.], v. 57, n.7-8, p. 599-609, june 2018. 
ISSN 0039-2480.
Available at: <https://www.sv-jme.eu/sl/article/integrating-rd-and-marketing-in-new-product-development/>. Date accessed: 05 jul. 2020. 
doi:http://dx.doi.org/10.5545/sv-jme.2011.004.
Fain, N., Kline, M., & Duhovnik, J.
(2011).
Integrating R&D and Marketing in New Product Development.
Strojniški vestnik - Journal of Mechanical Engineering, 57(7-8), 599-609.
doi:http://dx.doi.org/10.5545/sv-jme.2011.004
@article{sv-jmesv-jme.2011.004,
	author = {Nuša  Fain and Mihael  Kline and Jožef  Duhovnik},
	title = {Integrating R&D and Marketing in New Product Development},
	journal = {Strojniški vestnik - Journal of Mechanical Engineering},
	volume = {57},
	number = {7-8},
	year = {2011},
	keywords = {marketing; R&D; integration; NPD; theoretical framework; empirical evidence},
	abstract = {R&D - marketing integration is considered to be a critical activity within New Product Development (NPD). A theoretical framework for the study of R&D - marketing integration levels developed by Gupta et al (1986) is one of the most widely cited R&D - marketing integration frameworks in scientific literature. It is based on the presumption that strategy, environmental, organizational and individual factors are those determining R&D - marketing integration levels and consequently NPD success. Several empirical studies have been conducted to test this framework, however most of them have dealt only with portions of Gupta et al (1986)'s model. This paper is an attempt to put forward and test an integrated research protocol for the study of R&D - marketing integration, based on this theoretical framework. Empirical evidence gained from a questionnaire survey and two company case studies show, that people active within the R&D - marketing interface perceive the studied constructs as relevant for R&D - marketing integration, thus giving confirmation to Gupta et al (1986)’s model. The presented research protocol can therefore be considered as a valid start into R&D - marketing integration research within an integrated framework.},
	issn = {0039-2480},	pages = {599-609},	doi = {10.5545/sv-jme.2011.004},
	url = {https://www.sv-jme.eu/sl/article/integrating-rd-and-marketing-in-new-product-development/}
}
Fain, N.,Kline, M.,Duhovnik, J.
2011 June 57. Integrating R&D and Marketing in New Product Development. Strojniški vestnik - Journal of Mechanical Engineering. [Online] 57:7-8
%A Fain, Nuša 
%A Kline, Mihael 
%A Duhovnik, Jožef 
%D 2011
%T Integrating R&D and Marketing in New Product Development
%B 2011
%9 marketing; R&D; integration; NPD; theoretical framework; empirical evidence
%! Integrating R&D and Marketing in New Product Development
%K marketing; R&D; integration; NPD; theoretical framework; empirical evidence
%X R&D - marketing integration is considered to be a critical activity within New Product Development (NPD). A theoretical framework for the study of R&D - marketing integration levels developed by Gupta et al (1986) is one of the most widely cited R&D - marketing integration frameworks in scientific literature. It is based on the presumption that strategy, environmental, organizational and individual factors are those determining R&D - marketing integration levels and consequently NPD success. Several empirical studies have been conducted to test this framework, however most of them have dealt only with portions of Gupta et al (1986)'s model. This paper is an attempt to put forward and test an integrated research protocol for the study of R&D - marketing integration, based on this theoretical framework. Empirical evidence gained from a questionnaire survey and two company case studies show, that people active within the R&D - marketing interface perceive the studied constructs as relevant for R&D - marketing integration, thus giving confirmation to Gupta et al (1986)’s model. The presented research protocol can therefore be considered as a valid start into R&D - marketing integration research within an integrated framework.
%U https://www.sv-jme.eu/sl/article/integrating-rd-and-marketing-in-new-product-development/
%0 Journal Article
%R 10.5545/sv-jme.2011.004
%& 599
%P 11
%J Strojniški vestnik - Journal of Mechanical Engineering
%V 57
%N 7-8
%@ 0039-2480
%8 2018-06-29
%7 2018-06-29
Fain, Nuša, Mihael  Kline, & Jožef  Duhovnik.
"Integrating R&D and Marketing in New Product Development." Strojniški vestnik - Journal of Mechanical Engineering [Online], 57.7-8 (2011): 599-609. Web.  05 Jul. 2020
TY  - JOUR
AU  - Fain, Nuša 
AU  - Kline, Mihael 
AU  - Duhovnik, Jožef 
PY  - 2011
TI  - Integrating R&D and Marketing in New Product Development
JF  - Strojniški vestnik - Journal of Mechanical Engineering
DO  - 10.5545/sv-jme.2011.004
KW  - marketing; R&D; integration; NPD; theoretical framework; empirical evidence
N2  - R&D - marketing integration is considered to be a critical activity within New Product Development (NPD). A theoretical framework for the study of R&D - marketing integration levels developed by Gupta et al (1986) is one of the most widely cited R&D - marketing integration frameworks in scientific literature. It is based on the presumption that strategy, environmental, organizational and individual factors are those determining R&D - marketing integration levels and consequently NPD success. Several empirical studies have been conducted to test this framework, however most of them have dealt only with portions of Gupta et al (1986)'s model. This paper is an attempt to put forward and test an integrated research protocol for the study of R&D - marketing integration, based on this theoretical framework. Empirical evidence gained from a questionnaire survey and two company case studies show, that people active within the R&D - marketing interface perceive the studied constructs as relevant for R&D - marketing integration, thus giving confirmation to Gupta et al (1986)’s model. The presented research protocol can therefore be considered as a valid start into R&D - marketing integration research within an integrated framework.
UR  - https://www.sv-jme.eu/sl/article/integrating-rd-and-marketing-in-new-product-development/
@article{{sv-jme}{sv-jme.2011.004},
	author = {Fain, N., Kline, M., Duhovnik, J.},
	title = {Integrating R&D and Marketing in New Product Development},
	journal = {Strojniški vestnik - Journal of Mechanical Engineering},
	volume = {57},
	number = {7-8},
	year = {2011},
	doi = {10.5545/sv-jme.2011.004},
	url = {https://www.sv-jme.eu/sl/article/integrating-rd-and-marketing-in-new-product-development/}
}
TY  - JOUR
AU  - Fain, Nuša 
AU  - Kline, Mihael 
AU  - Duhovnik, Jožef 
PY  - 2018/06/29
TI  - Integrating R&D and Marketing in New Product Development
JF  - Strojniški vestnik - Journal of Mechanical Engineering; Vol 57, No 7-8 (2011): Strojniški vestnik - Journal of Mechanical Engineering
DO  - 10.5545/sv-jme.2011.004
KW  - marketing, R&D, integration, NPD, theoretical framework, empirical evidence
N2  - R&D - marketing integration is considered to be a critical activity within New Product Development (NPD). A theoretical framework for the study of R&D - marketing integration levels developed by Gupta et al (1986) is one of the most widely cited R&D - marketing integration frameworks in scientific literature. It is based on the presumption that strategy, environmental, organizational and individual factors are those determining R&D - marketing integration levels and consequently NPD success. Several empirical studies have been conducted to test this framework, however most of them have dealt only with portions of Gupta et al (1986)'s model. This paper is an attempt to put forward and test an integrated research protocol for the study of R&D - marketing integration, based on this theoretical framework. Empirical evidence gained from a questionnaire survey and two company case studies show, that people active within the R&D - marketing interface perceive the studied constructs as relevant for R&D - marketing integration, thus giving confirmation to Gupta et al (1986)’s model. The presented research protocol can therefore be considered as a valid start into R&D - marketing integration research within an integrated framework.
UR  - https://www.sv-jme.eu/sl/article/integrating-rd-and-marketing-in-new-product-development/
Fain, Nuša, Kline, Mihael, AND Duhovnik, Jožef.
"Integrating R&D and Marketing in New Product Development" Strojniški vestnik - Journal of Mechanical Engineering [Online], Volume 57 Number 7-8 (29 June 2018)

Avtorji

Inštitucije

  • University of Ljubljana, Faculty of Mechanical Engineering, Aškerčeva 6, 1000 Ljubljana 1
  • University of Ljubljana, Faculty of Social Sciences 2

Informacije o papirju

Strojniški vestnik - Journal of Mechanical Engineering 57(2011)7-8, 599-609

https://doi.org/10.5545/sv-jme.2011.004

R&D - marketing integration is considered to be a critical activity within New Product Development (NPD). A theoretical framework for the study of R&D - marketing integration levels developed by Gupta et al (1986) is one of the most widely cited R&D - marketing integration frameworks in scientific literature. It is based on the presumption that strategy, environmental, organizational and individual factors are those determining R&D - marketing integration levels and consequently NPD success. Several empirical studies have been conducted to test this framework, however most of them have dealt only with portions of Gupta et al (1986)'s model. This paper is an attempt to put forward and test an integrated research protocol for the study of R&D - marketing integration, based on this theoretical framework. Empirical evidence gained from a questionnaire survey and two company case studies show, that people active within the R&D - marketing interface perceive the studied constructs as relevant for R&D - marketing integration, thus giving confirmation to Gupta et al (1986)’s model. The presented research protocol can therefore be considered as a valid start into R&D - marketing integration research within an integrated framework.

marketing; R&D; integration; NPD; theoretical framework; empirical evidence